Tuesday, October 7

Apple iPhone 6 and 6+ : Cracking Diwali


iPhone 6 , mobile shops,  Diwali and India


Official Pricing (not yet published on Apple India website)




iPhone6

  1. iphone 6 16gb   = INR 53,500
  2. iphone 6 64gb   = INR 62,500
  3. iphone 6 128gb = INR 71,500

iPhone 6 Plus (iPhone 6+)

  1. iphone 6+ 16gb   = INR 62,500
  2. iphone 6+ 64gb   = INR 71,500
  3. iphone 6+ 128gb = INR 80,500


The general market view about this Diwali season have been mostly optimistic. Talking to many sub 250 sqft shops that sell more devices than giant outlets, most have noted a shift in consumer preference to bigger brands, perceived as better quality. Interest in second hand mobile phones have dropped sharply thanks to the new brigade of low range phones that offers much of what the premium segment can do. 



There is an overwhelming expectation among retailers for record sales figures for iphone 6 which surprised me. They say Diwali is about luxury spending and this Diwali is special. Must be Mr.Modi euphoria and all of them had unofficial posters offering to book an iPhone 6 or 6+ for money ranging from INR2000 to 5000 promising delivery on launch day itself!


The Official pre-order of iPhone 6 and iphone 6plus will begin this friday (10th oct) through Apple authorised outlets.



Go grab one. Its Diwali

iPhone 6 and iPhone6 plus - India release aiming for a Diwali Blockbuster

iPhone6 and iPhone 6 Plus : India sales from 17 October 2014 starts at Rs. 53,500


Super Phone

Apple is timing iPhone 6 and 6+India release with Diwali spending spree with launch scheduled for October 17. 


From market perspective, Diwali means gifting and it is about flaunting money, buying the costliest "just in" premium device is all that matters to the neo-rich while even the calculated and VFM buyer indulge in some luxury. That makes things easy for Apple in a country where it already has an "ultimate desire" appeal. 




Apple iPhone 6 and iPhone6+ will be the "just in" premium label phone for Diwali making it the perfect and most desirable gift with a penthouse price to ensure that your gift, for yourself or your loved ones, sends out all the right signals and takes you to cloud9. 
Go grab one! 









You can worry about the EMIs and credit card dues once the diwali frenzy settles and start having an overspent hangover.

Sunday, October 5

The 47 Ronin tribute : limited production

"#Design has no master " :  www.The47.com


The 47 Ronins limited production. 

When Harley-Davidson ceased the legendary Buell Motorcycles, a concept was born at Magpul. A custom Buell 1125, The Ronin: a samurai with no Lord. 
It was a minimalist masterpiece.

The 47 Ronin japanese legend and Buell without master inspired a limited production series of 47 bikes as a tribute.


The Ronin motorcycles company was set up with a singular purpose, rework Ronin Concept bike design for limited production and built them. Check out their video at www.the47.com



A unitised design and handcrafted production plan was chosen. Headlamps integrated to the forks, turn indicators merged into handlebars are class ideas. 




The 47 Ronins are being built one at a time, hand crafted, track tested and refined to excellence before it gets badged with the Number and Name of the Ronin. Each bike unique. 

The series starts from 47 to 1. first 12 Ronins comes at $38,000. The next 10 in pitch black color and the price moves upwards. 

The number 5 to 1 will be exclusive and for sure Ronin 1, will be among the most coveted Men's Toys. 



A Must have Dream Machine. 

More than my love for Minimalist design & Buell, the more significant reason for this post is that our own trusted Hero motorcycles is working with Buell for its re-entry into 250cc sports bike market in India.  It's Hero's last and only chance to reenter the premium bike category which it had created with Karizma. 

Buell currently exists as a small engineering company focused on race track superbikes. 




Saturday, October 4

The Navi Mumbai Butterfly : Urban Aesthetics


Ever since the exit of British, Art or simple aesthetics in urban infrastructure have never been a creteria in India



In Mumbai, urban beautification projects were about paving tiles and benches on seafronts and new contracts for flyovers saw ugly concrete curves n figures which had no function or appeal, including monorail n metro bridges. 

Our new Airport is an island of Art disconnected from the city. 



But, 
To my surprise and great delight, the reworked Navi Mumbai highway has bright a yellow butterfly skeletal design to support its four spoke street lamps. 


Those lines of butterfly street lamps just refreshed the otherwise grey dusty and bland highway. 

The yellow butterfly reflects everything Mumbai stands for, from its vibrance to sheer energy of Mumbaikars.


Mumbai n navi Mumbai needs an Urban Architecture theme and guidelines where aesthetics is intrinstic to the design that doesn't come at extra cost. 

That simple yellow butterfly must be our motif. A meaningful identity and first step towards aesthetic urban environments. 

If Brazil can, why can't we! 

#thoughts #mumbaimerijaan