Friday, November 29

The new Range Rover sport rocks!


The new rangerover sport from land rover is just awesome. Ultimate power performance and luxury mated to perfection. 

It just proved itself as the stock range rover sport easily did the empty quarter desert challenge with no major hiccups. 

Glad to see British motor genes back in action and land rover maintaining its legendary stature 


Check land rover sport desert challenge pics here on Flickr http://goo.gl/wMnCVD
You will get full 5k resolution images , pefect for wallpapers there. 

And catch some of their awesome videos here at their website http://goo.gl/ZruvJ6

I m loving it 



Thursday, November 14

iOS7 caller app bug


We never expect tiny and silly bugs from Apple , but this one is both silly and curious! 

Today evening , whenever I make a call, it displays a previously made call info behind the current call in the post dial screen! 

Is it a bug that went un noticed till now ? 



Each time it only shows a previously made call to Airtel TV behind the current number I am dialling ! That doesn't change . 



No clues on why this happened and restart of app using the multitasking window didn't help. 

Should try a reboot ! 


Update: Reboot worked. 

Tuesday, November 12

pro TLH: Learning iPhone HDR :3

pro TLH: Learning iPhone HDR :2
pro TLH: Learning iPhone HDR :1

HDR sunsets
In a normal case, the sunset leaves the remaining landscape with poor color or detail. If you tune your cell cam to make surrounding more clear then the image becomes bright and the sun doesn't look like its setting .

It's in such situations that iphone HDR comes handy. As it takes 3 pics at varied exposure and merges into one with best exposures, you will have a setting sun with a much visible background like below


IphoneHDR


iPhone normal

You can see that the lawn and surroundings are well exposed, just as I saw at that moment, in the HDR versions. In normal the picture came out with a correctly exposed sun but rest of the landscape was left out 


iPhone HDR


iPhone normal

Most profound impact is the color of sky . HDR managed to keep that orange hue , a bit foggy, just as I saw while taking the pic. But the normal ones added contrast and removed that real warm feeling into a clear yellowish sky. 

One lesson I have really learned is HDR is at its best when there are multiple colors and varied light at play. 



Next I need to check on how it works on buildings! 



Disclaimer : just an experience sharing post. Not a proffessional
Pics using iphone5 cropped only using  Snapseed 

Disguised email marketing? Mahindra


The Surprise

Got this ShoppersStop first citizen email and to my surprise, it was a plain Mahindra XUV W4 marketing campaign.

I open mails from ShoppersStop as I am a regular there and love them and expected this to be some new win a car offer. 

It does make me a little annoyed and certainly dipped my impression of ShoppersStop,  which only used to send emails with relevant inhouse deals n offers. 

Here they don't sell anything Mahindra. its like they sold their mailing list for money.

Is this the new form of Emailmarketing in disguise? 



On the car

Now that mahindra is sure of can't catch up the run away success if Renault Duster n it's Nissan cousin with its sliced xylo aka quanto, they have come up with a cheaper XUV. 

Well that certainly makes more sense than a quanto! While priced a tad higher than Duster, XUV w4 is certainly a potent rival with lots of bells n whistles . 

Jus ask google for more XUV w4 info, just in case! 



Friday, November 1

Learning iPhone HDR :2

pro TLH: Learning iPhone HDR

Like I wrote in my previous post, I did try out some HDR shots on varied lighting conditions and one thing is certain. It works best when there are an array of colors and different lighting conditions over the landscape.

Meanwhile Snapseed ( now a google company) has now introduced an HDR filter which actually performs better than other HDR filters I have tried out in iPhone .

But the below pictures are shot on iphoneHDR and only brightness compensation done either through iPhoto or Snapseed app in Apple iPhone 5


IphoneHDR at night. Reduced brightness to reduce noise 


That's morning 6 30pm above seawoods bridge navimumbai. Shadows were slightly reduced using Snapseed app. 



HDR with tiltshift filter on Snapseed 


Will post more pictures as I get better with iPhone cam. 




Just personal experiences. Not a technical / other advice 

Thoughts on TATA motors

Vs


It's been long since it's much hyped Nano debuted to a disastrous opening and still continues with dismal numbers. 

Then came the hailed luxury crossover Aria which fell drop dead and the Storme fizzled into a feeble breeze. 

All this happening in the middle of breathtaking growth in both high end Crossover market and the middle level SUV market! 

All that makes you survive is your luck n courage in buying JLR

Caught the wrong side

1. Public perception 
TATA placing Nano as a poor man's car was the worst PR mistake any product company could make. Common even Rupa underwears are sold as something solid worn by superstars. Cars are still an aspirational buy for Indians and naturally Nano wouldn't fit in as none wanted to be branded poor man. 

2. Looks
TATA cars look horrible. For the exception of sumo Grande, and to an extent the Safari, all TATA cars look like tortoise! Common you aren't VW to manage selling Beetles. 

The vista, Manza, aria all are so horrible looking cars I wonder why even one car was sold 

3. Market timing 
TATA has been both unsuccessful in creating new product catogeries not have they been able to bring product upgrades at the right time. 

4. Sticking to early successes 
Only major success for TATA has been the Indica and Sumo. TATA hence since ages been sticking to that, adding boot , making it bigger, rebadging it as Vista ,Manza etc. for sumo , suprisingly they came with a good car in Sumo Grande but for reasons only known to them, never bothered to push it well. They ran with Safari (a beautiful design of 2000's) n still make them with no much difference and then launch an upgrade Storme with barely any visiual difference. 

Why are TATAs sticking to those design guys and marketing guys instead of hiring some new ones with better perspective ? Is it because of the renowned TATA employee welfare and empathy? 

Don't hire a consultant to see how you can remain afloat now. Those guys aren't any better than you doing a google search on product development n marketing. 

Hope Ahead 

TATA has already started trying to pitch nano to the young. Added a horizon next catch phrase but that barely changes anything 

Don't go for one car fits all uses concept.

1.  Make Nano bolder. Like your MegaPixel. Like a REVA or a shrunk Beat which would be easier. Make it jus 3 door with ample space for front passengers n a jump seat behind . That cuts costs too. Most current users of Nano are people who use it as second car. For those city traffic runs . Make Nano appealing to those who commute to office by car, n the young . Parents would be happier getting em a car than a bike but the young will be happy to take a Nano only if it looks the part. A 2 door bolder Nano with great seats and you have a city roads winner. 

2. Indica and Indigo are branded taxi cars . Very few would want to own a car that's also used as a cab. TATA is no Toyota. 
Make Vista and Manza bolder, boxy n less tortoise. Once my brother said looks like Mamza can float on water! 

3. Sumo does great as a utility vehicle. Rebrand SumoGrande with a facelift, it's the only TATA car with great road presence. Do it well and you have the Scorpio market. 

4. I hope Safari storme is a stop gap arrangement until your next SUV arrives. Or was it a product of failure of Aria. Please ensure its bold n not like a ballooned Indica. 

5. Make Aria dirt cheap to compete with likes of innova and evalia. That's the only future for Aria 

6. Shrink SumoGrande (not the way mahindra sliced of xylo) and you have a ready competitor for likes of Duster. 

7. Xenon is a looker. Shrink it and you get a Thar competitor. Infact a Gypsy sizes Xenon will appeal to both city and rural rich.

Bottom line 
When you get ready made high quality engines and transmission why are you spending your time and money on that. Spend your scarse resources on making a good looking car and on reliability. You had Fiat with you for engines. You still can lisence from them or others. 

Please make your cars look like your xenon and SumoGrande, not the Indica line of design and you can be back in business. Quality anyways will remain a challenge but much of it can be answered by sourcing major components bylicensing. 

It's always been a suprise how stunning your prototypes on car shows look like and how bad the ones on road are!  

Bring out that risk taking Bold TATA that took over JLR! Bring it on. We love to see you succeed ! 



Many magazines analysts and fans have written about this. I am just adding to it, more the noise more the chances of TATA listening to us