Saturday, August 4

Ford EcoSport



Ford 's take on urban compact SUV is slated for a Diwali Launch. Expect a stripped down petrol near 8 lakhs while the top diesel should go above 12 lakhs  if Ford does include features like hill climb assist, Ford Sync and other goodies for the Indian version. 

Ford definitely will find it difficult to match the pricing of Renault Duster.

Will ecoBoost perform that good in real world?

Ford's award winning 1.0 liter ecoBoost engine powers the petrol version and diesel version will come with the current Fiesta engine. I am eager to try out the ecoBoost engine performs as even the current set of compact cars come with a 1.2 ltr engines.  

This may not help sales in India as Diesel is almost 50% cheaper

Ecosport seems perfect from all sides and the interiors are rich and inviting. But pricing is all that matters in Indian market which is inclined towards quantity against quality. Design and other subtle elements take a back seat here.

Good looks, premium built, great fuel efficiency and a feature packed inside must work magic for Ford in India.


Ecosport has an aggressive SUV stance

Titanium edition wheels look cool
  

Rich and detailed interiors looks premium

Rear looks good too