Another good friend of mine has a disastrous experience with SE, bringing back memories of what I went through last year resulting in this post.
Sony Ericsson seems to be getting everything wrong these days with all its product launches over 2008-09 failing miserably. SE has seen such phases of lackluster performance earlier too, however, now they face a problem which could mean life or death for any business -
Reputation and Confidence
SE is seeing a fast erosion of its reputation due to the dip in product quality and a worst ever after sales support network. Till 2007, it was known for being the pioneers in product design and virtually created the market for music and camera phones through its W and Cybershot series.
SE is on the down hill in 2008, 09 with products that were poorly designed and was low on new features. Its flagship C series was outclassed by N96 and W series became just another phone, which performed worse than most other average cellphones in the market. Much hyped Xperia fell flat on its nose.
Its recent products have been unappealing to its traditional customer base and SE's strategy to enter the volume markets didn't work well too. Not much thought has gone into design and came with a gamut of defects that placed a heavy load on SE's after sales support and services network. That has further alienated customers.
It would take a dozen of good products + service and some luck for SE to be back in business.
As a "former" SE fan boy, it's sad to see this downfall. Former, thanks to the my bad experiences with w910 and k850. Well it all started with T610 and then the T630, w800, w810, K810. The affair ended with w910. I took the w910 even after having a bad experience with k850, thinking k850 was a one of case, a minor aberration.
Former SE fanboy, now in love with Apple