Tuesday, October 7

Apple iPhone 6 and 6+ : Cracking Diwali


iPhone 6 , mobile shops,  Diwali and India


Official Pricing (not yet published on Apple India website)




iPhone6

  1. iphone 6 16gb   = INR 53,500
  2. iphone 6 64gb   = INR 62,500
  3. iphone 6 128gb = INR 71,500

iPhone 6 Plus (iPhone 6+)

  1. iphone 6+ 16gb   = INR 62,500
  2. iphone 6+ 64gb   = INR 71,500
  3. iphone 6+ 128gb = INR 80,500


The general market view about this Diwali season have been mostly optimistic. Talking to many sub 250 sqft shops that sell more devices than giant outlets, most have noted a shift in consumer preference to bigger brands, perceived as better quality. Interest in second hand mobile phones have dropped sharply thanks to the new brigade of low range phones that offers much of what the premium segment can do. 



There is an overwhelming expectation among retailers for record sales figures for iphone 6 which surprised me. They say Diwali is about luxury spending and this Diwali is special. Must be Mr.Modi euphoria and all of them had unofficial posters offering to book an iPhone 6 or 6+ for money ranging from INR2000 to 5000 promising delivery on launch day itself!


The Official pre-order of iPhone 6 and iphone 6plus will begin this friday (10th oct) through Apple authorised outlets.



Go grab one. Its Diwali

iPhone 6 and iPhone6 plus - India release aiming for a Diwali Blockbuster

iPhone6 and iPhone 6 Plus : India sales from 17 October 2014 starts at Rs. 53,500


Super Phone

Apple is timing iPhone 6 and 6+India release with Diwali spending spree with launch scheduled for October 17. 


From market perspective, Diwali means gifting and it is about flaunting money, buying the costliest "just in" premium device is all that matters to the neo-rich while even the calculated and VFM buyer indulge in some luxury. That makes things easy for Apple in a country where it already has an "ultimate desire" appeal. 




Apple iPhone 6 and iPhone6+ will be the "just in" premium label phone for Diwali making it the perfect and most desirable gift with a penthouse price to ensure that your gift, for yourself or your loved ones, sends out all the right signals and takes you to cloud9. 
Go grab one! 









You can worry about the EMIs and credit card dues once the diwali frenzy settles and start having an overspent hangover.