When OneplusOne came and after using for about 6 months, I used to wonder whether it will be only a one time story.
Over hype along with rather bland Oneplus 2 ending up in sloppy sales was disappointing I almost concluded that Oneplus indeed was Onetime wonder
While this episode was unraveling, there came a 5inch (these days mini) rumour. Poor show of 2, backlash of earlier hype wave etc made it a strong case for a stillborn mini Oneplus.
As predicted, it came with average specs, similar to 2 years old OneplusOne with a better screen, slightly better camera in a 5 inch form factor.
But it wasn't a game of specs sheet this time
#neversettle, OnePlus, chose to unsettle a different aspect and a major selling point of premium phones. Design aesthetics n quality.
Named X, it turned out to be a phone crafted out of sheer aesthetic abundance. Such level of intricate attention, seen and sold only by Apple.
X is for the segment whose need is moderate but goes for flagships because of high priority given to design aesthetics and finish. Where high processing power or endless features of Samsung note5 isn't needed but brought as it looks great. X is no snail either and performs as good as any early 2015 flagships.
OneX is sheer beauty and easily the best looking phone in market. From choice of material to details on the metal sides, everything is well thought and comes together to one slick phone that you can flaunt.
The only thing that goes against OneX is itself. It costs a mere 16k INR to get something that rivals even iPhone in aesthetic appeal.
A white X. Only China says CEO
X is truly another game changer from OnePlus. Over the next year, we can expect a sea change in built quality n material choices as a phone that costs mere 1/4th of a flagship has challenged them even on appeal.
Monday, November 16
BLOCKS : The Game-changer.
The idea behind swappable modules in wrist band, makes this smart watch the real first concept that makes sense for the general market.
While smartwatches, even from Apple didn't seriously make sense other than fashion statement,
BLOCKS opens a wide and endless set of possibilities
Now, you can have a car that really doesn't need a key, just a module from manufacturer.
Now you can leave your smartphone in car, while you park by a road side cafe or even totally leave it home on weekends.
It lets you eliminate carrying even more stuff.
Now I see Internet of things falling into place.
Just a watch!!!!!!.
Saturday, November 14
Oneplus from beginning have been keen at remaining delinked from the rest of the Android OEMs, both the numerous cheap Chinese brands and even the major brands.
They did it by a much disliked invite system, which actually served their strategic purpose of remaining beyond the mediocre android market even while selling at a very cheap price tag. A class orchestra of creating Oneplus fans, brilliant stealth marketing all combined with a refined Oneplus One which even had a shipping box that exuded the Apple feel.
It worked. However, OnePlus2 wasn't enough of a product for all the hype to work and it backfired.
Oneplus, yet, made a quick comeback with a sleek Oneplus X which by far seem to be the best by OnePlus and among the finest built phones ever seen. Concentrating on appeal and usability, Oneplus is trying to create an experience.
Every aspect of their moves points towards becoming an Apple.
Website content is one way we can see how companies wish to present their devices. As full packed feature lists or the vast emptiness of white and grey that talks more than the feature set.
below are some screen shots of Apple and OnePlus and its apparent how close Oneplus is when it comes to Apple like aesthetics. Meanwhile The stunner smartphone of the year sony z5 website looks like its behind by 2 years.
|With OSX El captain, it was rather easy to compare but rendering was an issue|
Both have a floating lavish representation, creating a feel of abundance, naturally tuning our mindsets to perceive the brands accordingly
In contrast, the 4k super phone from Sony has a rather stiff look. Infact the screenshot above shows the better part of the website which otherwise is cluttered. When compared to the below opening page of iPhone page or even the cheap Oneplus X, the state of the art Sony z5 looks ancient.
We are actually perceiving the otherwise elegant z5 as an old model purely on representation, including the image used inside the phone too.
If the Sony market strategy team cant even get the website to communicate the right message, what can they do with commercials and other channels do to build excitement.
Its pretty much clear that only OnePlus is trying the grounds' up model of building a brand that could one day be iconic.